First National Marketing Excellence Award for Best New Industry Publication
08/10/2008 | tED Magazine
Hawthorne, NY, August 10, 2008 - Wiedenbach-Brown’s (WB) ENLIGHTEN magazine was awarded The Electrical Distributor (TED) magazine's prestigious "Best of the Best" marketing award for best publication at the National Association of Electrical Distributors (NAED) conference in Chicago.
The “Best of the Best” Awards represent the finest marketing efforts in the electrical industry for marketing campaigns occurring in the year 2007. Of the record 448 entries and the 43 awards presented this year, only one distributor was selected to represent the best marketing publication of the electrical industry. This is the first marketing award that WB has ever received. "The formal industry recognition is a testament to WB’s dedication to providing our clients with innovative lighting and electrical solutions" said George Stroumboulis, National Marketing Manager at WB.
ENLIGHTEN - The Journal for Lighting Decision Makers, is a landmark event for the lighting community because it’s a magazine that discusses lighting opportunities with business people in the language of business.
When developing the magazine, WB started with the premise that light is a commodity but lighting is an asset. ENLIGHTEN is a useful tool that provides guidance about lighting design, technology, sustainability, maintenance and disposal. Readers will be able to discover their opportunities, how to capture them, and what questions to ask their service providers to maximize the effectiveness of their lighting assets.
With the success of the premiere issue across the industry, WB plans on publishing ENLIGHTEN annually for their clients, vendors and the general lighting community.
Link: http://www.boulibrand.com/userfiles/Enlighten_Wins_2008-Stroumboulis.pdf
BouliBrand™ is a boutique marketing + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens and New Delhi, we work directly with savvy and optimistic clients wanting to produce fresh platforms of communication or target nouveau markets internationally. BouliBrand is driven by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios or the stimulating team spearheading the BouliBrand movement forward, get in contact at BouliBrand.com, Facebook.com/BouliBrand, Twitter.com/Stroumboulis (@stroumboulis) or LinkedIn.com/in/Stroumboulis. Georgios Stroumboulis has been featured in various forms of the media including – newspapers, magazines, websites, blogs, television, radio and as a speaker. His company’s efforts have been published and/or broadcasted in many languages by the Wall Street Journal, Ta Nea, El Mundo, India Today, Kathimerini, Naftemboriki, Athens News, Greek Reporter, Antenna TV, ERT World, The Electrical Distributor, Lighting Design + Application, Athens Radio, Imerisia, Neos Kosmos, Kerdos, Axia, GR Reporter, Isotimia, OPA! Magazine and many others.
